Pakistan's Pioneering Ready-to-Wear Label

HOW TO DRESS FOR YOUR ZODIAC SIGN: CANCER

Welcome to the month of Cancer – a zodiac sign known for their love of art, comfort, family and tradition. Cancerians are highly intuitive, imagina...

DRESS FOR SUCCESS

You know that feeling you get when you go to sleep as a nineteen year old and wake up inside an office cubicle right? Trust me we’ve all been there...

Sohni Dharti

The idea behind our A/W’18-19 campaign is extremely close to our hearts and therefore naturally to talk about it was quite the daunting task. All o...

The day we met Anam

On Wednesday the 29th of August, at around 10:30 am, an exceptionally sunny day, the Generation team assembled at a restaurant in Gulberg, Lahor...

DIY face-masks you need this Summer

Endless barsat days, coupled with expected Wapda fails, we have reached the depth of summer and there is no going back to your thick woollen shawls...

Trends To Try This Month

Break the monotony! The coolest prints juxtaposed on brightest hues, floor-kissing lengths, patterns woven into the fabric itself (that’s jacquard ...

Our top Five Budget Buys for July

They cost less than your favourite eye shadow palette And we’re back with the best of the best! Because what’s not ‘best’ about a kurta that costs ...

Style file: From Professional to Sensational in under 10 minutes

The term “pressed for time” takes a whole new meaning when running from work to play and everything in between. Pretty much everyone – except for o...

GENERATION’s lounge-wear collection that’s easy, but not sleazy.

Alas, Ramzan has passed and all we are left with is the aftermath of those countless pakoras we sneaked onto our plates, guilt free. The hottest da...

30 Days of Kindness...

If there’s one thing we learned this Ramzan, it was to be kind. There are a few more days before this holy month ends, so we’ve still got time! In ...

ORANGE IS THE NEW BLACK!

Autumn is here and we know what that means – it’s time to take out those sunset hues because terracotta, burnt orange, coral... well all the 50 sha...

Shake Up The Shalwar

What comes to your mind when we say evergreen? Shehzad Roy, Reema Khan, and the shalwar! Just like Reema, the shalwar keeps making strong comeback...

The Story of A Rilli

From the plains of Sindh. The intricate applique work on your kameez, which you absolutely adore, is inspired from a rilli. What’s a rilli, you ask...