Pakistan's Pioneering Ready-to-Wear Label

HOW TO DRESS FOR YOUR ZODIAC SIGN: AQUARIUS

To all Aquarius GEN girls: HAPPY BIRTHDAY! The weather is changing, flowers are blooming and it’s the perfect time for you to be stocking up your w...

A TOAST TO THE DAY OF LOVE

Ah! 14th February here, and whether it is a date that you excitedly circle around in your calendar, or one that gets you anxiously rummaging throug...

ZERO WASTE PERIODS

What if we told you you could make your period disappear? Painless and spot free – without having to change your sanitary napkin after every two ho...

“Aunty kya kaheen gee?”

Have you ever caught yourself dreading meeting particular people, fearing their recurring comments on your appearances? And are the comments foll...

NIGHAT’S MUST HAVE FASHION ITEM – THE SHALWAR

Raise your hands high up in the air if you too are tired of skin tight cigarette pants and clingy leggings! This is the summer to be more like Nigh...

GENERATION x Daachi 2019

The most awaited, one-stop for all things Pakistani is finally here! If you are in Lahore from 6th till 8th April’19 (10 00 am to 8 00 pm) make sur...

Who’s that girl?!

How often have we found ourselves making fun of that girl in class who wears her hair in an oiled choti? That girl whose lipstick you found too lou...

Styling our trusty best-friends- Kotis and Blazers

God bless these kotis and blazers for saving us on the days our dupatta’s don’t match our kurtas. Or when ami thinks our tucked in shirts look be...

Kilim Kilim on the floor, fashion inspo for us all!

We’ve been visually shoe gazing and for this season, stumbled upon the textile that is finding a whole lot of love with the fashion pack: the kilim...

EVERYTHING YOU NEED TO BUY FOR YOUR STAPLE WARDROBE

Sure we love GENERATION for their eye catching separates, traditional three piece suits and contemporary kurtis but the one thing that we often for...

THE HERITAGE OF IKAT

A subtle abstraction, a pixelation and a bright diffusion of colour blurring the bounds of a pattern. That would be the profound description of Ika...