Pakistan's Pioneering Ready-to-Wear Label

What your reading habits might say about you!

Over the years, as book reading has become a bit of a collector’s edition of a hobby- only some stuck to it as the world moved on from holding a pi...

Traveling in Style: The Late Edition

The summer hasn’t sizzled away yet and you’re starting to feel the FOMO from all the trips you see people posting on social media. As you day-dream...

BACK WITH A BANG!

School’s in and there’s no reason you shouldn’t be in a total celebratory mood. Let’s face it: you’ll get to escape ammi ki daant and abu’s disappo...

In conversation with Azmat: A student of media sciences.

Azmat, a student of media sciences, has a quirky unique sense of style- with the headscarf being an integral part of it. She uses it to express her...

INTRODUCING OUR NEWLY VAMPED CRÈCHE

Imagine you’re a new mom and you work full time – but you don’t have to worry about searching for a day care facility or dropping off your little a...

THESE NEW STYLES WILL MAKE EVERYONE GREEN WITH ENVY!

Think of the colour green. What comes to your mind? Peace, tranquillity and probably a few koels cooing in the distance. We know that this summer s...

Moody Style Swings

When monsoon comes along, it brings a strange sense of nostalgia. The senses grow strong, and memories pop out from here and there. Sometimes it ge...

5 quick and fun Rooh Afza iftar recipes

Our very own Rooh Afza has always been a nostalgic reminder of Ramzan. A staple in every Pakistani ghar around the world, this gulab hued drink lea...

HOW TO SURVIVE THE SHAADI SEASON (without breaking your bank!)

Wedding attire can really break the bank – especially if you have multiple weddings the same year (or as we desis like to do it, the same month)....

ONE YEAR OF GEN LOVIN’!

It has been an amazing 365 days of our blog ‘Gen Loves’. Think of it as your daily fashion magazine fix... only desi and very very relatable. Uplif...

In conversation with Sana Nadeem

A female restaurateur who has turned her passion for cooking into a business! Sana Nadeem is the executive chef as well as the owner of Tiger Templ...

Jagg Magg Taaray

Is it really hard to appreciate someone? Tell them they are beautiful, powerful, or even just great at something that they do? If someone looks di...

What’s in a number?

Haven’t we become too overtly reliant on these self-appointed measures of conformity?, ‘act age appropriately’ ‘dress for your size’ ‘you’re too ta...