Pakistan's Pioneering Ready-to-Wear Label

Moody Style Swings

When monsoon comes along, it brings a strange sense of nostalgia. The senses grow strong, and memories pop out from here and there. Sometimes it ge...

5 quick and fun Rooh Afza iftar recipes

Our very own Rooh Afza has always been a nostalgic reminder of Ramzan. A staple in every Pakistani ghar around the world, this gulab hued drink lea...

HOW TO SURVIVE THE SHAADI SEASON (without breaking your bank!)

Wedding attire can really break the bank – especially if you have multiple weddings the same year (or as we desis like to do it, the same month)....

ONE YEAR OF GEN LOVIN’!

It has been an amazing 365 days of our blog ‘Gen Loves’. Think of it as your daily fashion magazine fix... only desi and very very relatable. Uplif...

In conversation with Sana Nadeem

A female restaurateur who has turned her passion for cooking into a business! Sana Nadeem is the executive chef as well as the owner of Tiger Templ...

Jagg Magg Taaray

Is it really hard to appreciate someone? Tell them they are beautiful, powerful, or even just great at something that they do? If someone looks di...

What’s in a number?

Haven’t we become too overtly reliant on these self-appointed measures of conformity?, ‘act age appropriately’ ‘dress for your size’ ‘you’re too ta...

In Conversation with the girl on the Go: Zainab Hashim

The other day my cook came to me and said with the utmost frustration “baji, half the kitchen and the house is found in your car”- as he carried ...

#NoNonsenseNighat's 10 favourite stalls at Daachi 19

Dupatta kass ke, jogger charha ke, apna GENERATION bag uthaye, #NoNonsenseNighat shopped up a storm at #Daachi19 and boy-o-boy did she have a blast...

WORK IT: 9 - 5 STYLE!

Congratulations! You’ve landed your first job. Call your mom, go and celebrate with your friends...and then think about the impending doom that l...

HOW TO ROCK TWO-PIECE COORDINATES THIS SUMMER...ON A BUDGET!

You’re lazy and you do not want to contribute your khoon paseena into deciding what to wear each day in this intense heat wave. We have the soluti...

Garmion ki lambi dopeharain

Remembering the old times Sometime during “hustle being king”, the long summer afternoons went from being a nice lazy romantic construct to being a...

HAPPY BIRTHDAY GEMINI!

This is for all the Gemini divas out there! You know who you are and you make sure everyone else knows too. Loud, charismatic and always the center...