If you’ve been waiting on the sale season to buy a new scarf, or to replace every last one of your winter kameezain, your wait is over. GENERATION’s annual winter sale is live at your nearest stores and online! But to make sure you don’t get toooo carried away, we are making our job to help you plan your shopping spree with an exclusive guide to winter sale shopping. Wanna score some of our best deals from the comfort of your couch? Start here!


Let’s face it. Pakistani winters are full to the brim with milaads/dholkis/mayouns and 101 other shaadi related functions which can quickly drill a hole in your pocket. Thankfully, our sale is timed perfectly in line with the wedding season. Your ultimate jora is just a click away and with change to spare! Our “Modern Muse” Co-ords have embroidery details on the sleeves and sides and is paired with a jacquard dupatta. Shop for JUST PKR 6998 at your nearest stores and online! If it’s one thing that never goes out of style, its velvet…and winter weddings. The sale is the best time to invest in velvet formals. Shop fully embellished “Gulnaar ” Co-ords for JUST PKR 7998 in stores and online.


Timeless, handcrafted classics never ever go out of style. GENERATION has a penchant for old school charm and strolling through a GENERATION store feels more of a celebration of indigenous art and crafts that never go out of style. The sale is the perfect time to get your hands on pieces that will last you decades without going out of style. The “Flat Abstract” suit has mirror work and embroidery details on the sleeves and is paired with a sussi shalwar and striped dupatta. Shop this hand embroidered classic for JUST PKR 6498 and cherish this piece of art for years to come. Shop this hand embroidered “Eccentric Parsi” koti with a printed lining and pair with your solid shalwar kameez or over a pair of jeans. Shop for just PKR 3298 in stores and online!


You can never have enough everyday clothes. Whether you work, are a student or a stay at home mom, you always seem to run out of clothes. We completely understand which is exactly why we have curated a wardrobe just for you! The sale is the best time to stock up on casual kurtas for everyday wear. Shop our casual pieces below. (tip: dress them up by accessorizing with chunky, blingy accessories and they will double as night looks!) Our “Sindh Bouqet” top is a front open button down shirt and makes for a perfect casual outfit. Shop now for JUST PKR 1698! The “Kente” long shirt will be your best friend this winter and for the years to come! Shop this pastel feast for PKR 1898 at your nearest stores and online!


Shop this “Multani Expedition” print blocked tie around jacket on for PKR 2498 at your nearest stores and online! Get your hands on our items before they go out of stock! GENERATION is constantly adding more items to the sale stock so keep a look out!

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