The Generation Factory Outlet!

Today, we’re going to let you in on the best kept secret of Lahore. Just a 20 minute drive from Kalma Chowk, lies a cozy little shop filled to the brim with the most enchanting fabric and unique one off pret wear at the most unbelievable prices you’d find in the city! The Generation Factory Outlet is a true gem of a find for any true fashion aficionado with custom designed fabric being sold by the metre, as well as one of a kind dresses straight out of the Generation studio, and best of all, are for next to nothing prices! Let’s set off this exciting journey to discover how with the help of your local darzi and a visit to the Factory outlet you can come up with all sorts of fun and unique creations!   KIDSWEAR Generation’s designers have long been known to have a soft spot for 100% cotton fabrics with the gentlest most delicate hand feel, rendering the fabrics perfect for your little ones!  How fun is this pale pink cotton jacquard dress we crafted out of fabric that costs only Rs.200 pkr /metre! The Dungarees have been fashioned out of soft, plush textured cotton that again costs an unbelievable 200 pkr/metre with the cap sleeve ralli print, khaddar shirt costing Rs.250/metre for the material. There are some spectacular kiddy darzis in Liberty Market, in the basement of the Bobby Shoes building! MENSWEAR Now for the longest time fashionable boys the likes of Syed Aamir Bukhari of Aamiriat and Haseeb Sultan have long called for a mens line at Generation, and while we applaud and appreciate buying gender neutral styles from our current range, sadly there are no plans for an exclusive menswear line any time soon. However boys with a trip to the Factory Outlet and your trusty darzi you’ll have your Generation fix! And custom made too! Isn’t that a sweet deal? We crafted a fun shirt in this painterly printed cotton fabric costing a mere 250/metre.  A flashy waistcoat made with 100% pure Chinese raw silk with hand screen print going at a jaw dropping 700/metre with embroidered dragon appliques on silk organza that go for 400/metre.   The most fun we had, however was creating this super fun Hyderabadi kurti in our favourite find, this indigenous Ajrak printed textured cotton that again goes for just 250/metre! Hoping to see some of you boys share your take on Generation Fabrics soon!  HOME DECOR You could do cushions, patchwork curtains, bedsheets or quilts, we however went with a crafty little project you could undertake if you’re up for some productive past-time with your siblings or friends! Hand-sewn ragdolls! Bring out the gota and kiran and all the leftovers from your Gen Fabric clothes, brush up on your sewing skills and get right to it!  The Factory Outlet is located 20 K.M. Ferozepur Road, Lahore. The store is open from 10am to 8pm, Monday-Sunday. Contact: +92 42 35953334 Happy Shopping!

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