From Scrap to Chic: Get Ready to Swoon Over GENERATION’s Hot New Jewellery Line

Picture this: Vibrant fabrics, playful patterns and one-of-a-kind pieces that will blow your mind. We’re talking necklaces that transform mundane, boring outfits to conversation starters, earrings that whisper sweet nothings in your ear; and bracelets that can only be described as wrist parties waiting to happen.

Oh, and did we mention the eco-friendly factor? Our new jewellery shows GENERATION’s commitment and focus on sustainability. You’ll be amazed to see how leftover fabric scraps are magically transformed into accessories that not only look fabulous but will also make our ‘Sohni Dharti’ do a happy dance!

We know exactly what you’re thinking. Why invest in fabric jewellery in place of conventional jewellery pieces? Here are four reasons why fabric jewellery is HANDS DOWN better than plain old jewellery:

Its light as a feather

Say alvida to neck strains and sore earlobes! Fabric jewellery takes the weight off your accessories game (quite literally!) It's time to give your ears and neck the freedom they deserve.

Unique is their middle name

Each piece is creative and unique. Our fabric jewellery has endless colours, patterns and possibilities and each style is unique because it’s made from different scrap fabric. It’s high time that you wave goodbye to cookie cutter designs!

Max comfort, ultimate style

Our jewellery pieces give maximum comfort. They’re like hugs and kisses for your skin - especially for people who are allergic to imitation jewellery. Our pieces are made from natural fabric which won’t give you rashes all over and will save you from a severe case of FOMO from the accessory game.

One word: Sustainable!

We take what would be landfill material and transform it into haseen pieces of wearable art! It’s like giving our scrap fabric a second chance to shine! Now you can adorn yourself guilt free, knowing that not only are you slaying the style game but also saving the planet - one fabulous necklace at a time.

So whether you’re looking to make a statement with a bold fabric necklace and quirky earrings, or layering up with stackable handmade fabric bracelets, your best friend Gen has got you covered. And THAT, folks, is how you can reduce your fashion footprint…in style.

Head on over to our website, browse through the magical collection, and indulge in a shopping spree that will leave you feeling like the ultimate style icon.

Remember, fabulousness awaits at your fingertips!

Shop now