Pakistan's Pioneering Ready-to-Wear Label

Keep Warm! Its fashionable!

90’s winter accessories are making a comeback and we’re so HERE for it! Be it the fuzzy Chitrali pakols or cozy knitted gloves, we’re living for wi...

Girl about town

Fashion’s favourite darling Andleeb Rana talks to us about moving ahead in a post lockdown world. While most of us are celebrating, albeit prematu...

Lockdown got you shopping on a budget? Here are our top 5 pocket friendly picks!

Who says post lockdown life can be no fun? Just as you were starting to get comfortable working from home, you’ve suddenly been called back to wor...

Can’t Quit You: An Ode To Dresses

GENERATION's love affair with winter dresses In the hot seat today: The Dress. This garment is as timeless as they come. Across all cultures and e...

The 3-step Baemisaal tricks to feeling better (feat. shaadi season)

Her presence instantly captivates the room, she is bright, bubbly and a joyful burst of energy. She runs the body positivity blog @gofiguremyfigur...

The Unsung Artist

Often when we speak of craftsmanship in fashion and textile, our focus tends to remain on hand techniques: hand embroidery, adda work, hand paintin...

SAFAID POSH

Trust Nosheen Khan Rahman, the matriarch of our 37 years legacy for her stellar all white collection just in time for summer! Ah, the weather we ...

Zahra Khan’s quarantine cookbook

3 restaurant quality dishes made with ingredients from the garden by restaurateur Zahra Khan of Cosa Nostra I’m the Creative Director of Cosa Nostr...

Lahore’s favourite stylist, Mehek Saeed shows how to simplify your wardrobe to 5 GENERATION essentials!

We love engaging with our style stars and thought it would be fun to throw a challenge Mehek Saeed’s way which would get her thinking about buying ...

Pretty in Pandemic: Marya Javed reveals how dressing up helped her survive the lockdown.

The sudden imposition of lockdown, and the homebound life hit all of us a bit too suddenly and a bit too hard. Along with restricting our movement ...