Pakistan's Pioneering Ready-to-Wear Label

Dupatta overhaul!

Whether as a Chaddar, Laharia, Ghoonghat or scarf, the dupatta speaks! In different styles, colors, sizes, lengths or fabrics, the dupatta speaks! ...

Heirloom Saris make a comeback ft. Maryam Mahmood

Why bookmark Saris only for weddings?! This Eid, we present “Basri”, our new range of stitched Saris which is a resplendent mirage of hand block-pr...

GENERATION opens at Packages Mall, Lahore!

After the Emporium Mall, GENERATION opens its doors at Packages Mall, Lahore! The new store, similar to the ones in Emporium and GIGA Mall, resonat...

5 things to ditch this Eid!

We always make New Year Resolutions but it’s about time we put some thought into how we spend one of the most important family holidays. From styli...

Hydration: An inside scoop

After the roaring success of the recently launched “Ming”. GENERATION is back with a new Luxury concept collection for S/S’17: ‘Hydration’. The col...

GENERATION x Lahore Music Meet

Music and art can save the world! One initiative that is the saving grace for our rather fading music industry is the Lahore Music Meet: an annual ...

GENERATION’s Anniversary: 34-year round-up!

From being the pioneers of Pret-wear in the industry to becoming a revered,iconic household Pakistani brand worldwide, these 34 years have been mor...

Instagrams that have our heart!

We love how you wear GENERATION! It is always overwhelming to see the pieces you love and more interestingly, how you style them! We will now be on...

GENERATION opens at GIGA Mall!

From a single store in Lahore, GENERATION has now branched out to all the major cities of Pakistan! Keeping up with this, we have great news for ou...