Pakistan's Pioneering Ready-to-Wear Label

Unum Babar is #Greaterthanfear!

One of the happiest couples we may have come across, Unum and her spouse, reaffirm our belief in the sacred bond of marriage! Both artists, togethe...

Natasha Saigol is #greaterthanfear!

The sky is literally the limit for Lahore's favourite hair stylist! We all know and love Natasha: the avant-garde, talented hairstylist, the girl...

In the Spotlight- Khadija Rahman

Read on about Khadija Rahman, our Creative Head, in conversation with Paperazzi Magazine on our A/W'17 campaign, her personal style and overcoming...

GENERATION declared the "Best Retail Brand" at the QMobile HUM Style Awards'17.

We're floored to have won our second national award this year, and this time for the "Best Retail Brand", at the QMobile Hum Style Awards (QHSA)'17...

Instagrams that have our heart!

Over the past few weeks, overwhelming love from our patrons in the media and fashion industry kept pouring in, keeping our Social Media abuzz. From...

Step Outside! Ft. Shehzil Malik

Thinking back to the last couple of years, I realize that for me, this collaboration has been long in the making. As catharsis, I had drawn a comic...

Art meets fashion in “The Cubist”

Ming’s ideology has is a testament to Generation’ s deep love for art, design and innovation. If one was to name a singular artist as the face of m...

“BRING BASANT BACK” now in stores and online!

Get your hands on GENERATION’s much awaited PSFW’17 Collection “Bring Basant Back”, now available on www.generation.com.pk and at our stores in: 1....

GENERATION x Sunsilk

Each year, Sunsilk collaborates with 4 leading fashion houses of the industry showing at PSFW for their Fashion Editionbottles. GENERATION is very ...

Keeping your Henna on trend ft. “Sara’s Henna”

If you love Henna as much as we do, then you need to meet Sara Vazir: The International Award-Winning Henna Artist, former TEDx HK speaker, and a G...

The Map that mapped GENERATION on International Social Media!

Our Independence Day Social Media campaign this year had 3 facets: patriotism for our motherland, tolerance and peace towards our Indian neighbors ...

Dress like YOURSELF! - Marya Javed (NO FOMO)

Going through my childhood photos the other day, I realized that I was raised in much simpler times. I had two pairs of shoes, one for school, the ...

The International Woolmark Prize: Another feather in Khadija Rahman’s cap!

She made us proud earlier this year with her “Bring Basant Back” Collection for PSFW’17 and the more recent ace up the sleeve of our Creative Direc...