Our Year of Tie & Dye!

Three cheers for Tie & Dye: Fashion’s funnest trend is back with a bang.

Spring has officially sprung! Time to pack away those razais and chunky sweaters and breathe in the fresh, floral scent in the air (through a mask of course).

Sadly, covid SOPs are still in place but there’s no reason to be glum our chums because we have the perfect mood up lifter in stores for you. You heard us right! T’is the season of Tie and Dye! Reminiscent of lemonade, cool summer afternoons and the familiar nostalgia associated with the 70’s, tie and dye gets brownie points for being the most fun trend to ever exist!

Surely, the only thing that will make us feel better about having to wear a mask in this changing weather is a drop dead gorgeous vibrant outfit! And that is precisely where GENERATION’s tie and dye range steps in.

A Strawberry Affair

Shop this short Itajime frock online for Rs.2,298/-

This crimson/pink and white wonder from our Itajime collection is perfect for strawberry sorbet season! Pair it with your favourite metallic bangles and some strappy sandals and you’re good to go. Get it online now!

Cool as Popsicle

Shop our T & D dress online for Rs.4,298/-

We get it, you’re a bit sharmeeli to wear bright bold colours but still want to dip your toes in the tie and dye trend without going all out. That’s where this gorgeous tie and dye frock in muted colours steps in. It’s the perfect pick if you have a severe case of tie and dye FOMO and want to take baby steps! Grab it in stores and online now!

Tie & Dye for the faint hearted

Shop our T & D 2- Piece for Rs.4,498/- online and in stores.

There’s no such thing as ‘too much colour’ and this psychedelic coordinating set from our T&D collection proves just that! Stand out in this eclectic two-piece outfit and become the star of the show! If this doesn’t scream spring, nothing can! Grab it online and in stores now!

Shop our Kanoko Shirt in stores and online for Rs.2,898/-

Reimagining the pattern in a bright summery color palette giving a new life to our prints with shibori dyeing results.

The dynamic duo!

If you’re more of a shalwar kameez kind of gal, this is the best pick for you! Our T&D co-ords combine two hot trends in one. Matching separates AND tie and dye – that’s a bonus offer no one can resist. Buy in stores and online.

Shop our T & D 2- Piece for Rs.4,298/- online and in stores.

The Classic keepsake

Taking cues from the ancient Shibori technique and the iconic blue and white combo, this is definitely a wardrobe keepsake that will never go out of fashion. Get it in stores and online now!

Shop our Itajime Kurta for Rs.2,498/- online and in stores.

Would you rather play safe or go all out with the tie and dye trend? Let us know in the comments below!

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