November 18, 2020

The Utility Trend that anyone can pull off! Including you!

Utility- the new motto of fashion We like to call ourselves something along the lines of Modern Nomads – always on the run. It seems that our generation’s mantra is hustle hustle hustle. Here, at Gen, we are in a very utilitarian mood. With less events and social engagements on the radar, it’s only natural that we are leaning more towards crisp, clean tailoring, subdued colours and utilitarian details – easy to wear to any and all occasions. Here’s what to expect: plenty of pockets, a colour palette of neutral tones – khaki, navy, moss green and black; basically easy to wear pieces that go with everything you own. Can’t decide how to pair up and style these pieces? No worries; we’ll show you how it’s done!

1- Pockets please?

We all know that pockets are a girl’s best friend! Utility’s main motto? Durability! Stock up on crisp poplin, breathable cotton and denims. No pockets? No problem.

Shop our Autumn Hues 2-Pc in stores and online for Rs.4,498/-

Use your husband’s dress shirt as a bolero and style away. We’re all about convenience! Throw on a Gen shawl for some extra flair!

Shop our Fleece shawls in stores and online for Rs.1,998/-

2- Two ways are better than One

Want to repurpose your kurtas that you’re not ready to let go of yet? Or are you bored of wearing a kurta only one way? Restyle your old kurta as a top!

Shop our Kashmiri Jama Sarong for Rs.1,698/- online and in stores

Shop our basic African Kutch Kurta for Rs.1,698/- online and in stores

Tuck it in and pair with a denim jacket and our Kashmiri Jama Sarong. Roll up your scarf and use it as a snoode and voila! You’re all done!

Shop our Sarong online and in stores for Rs.1,798/-

3- Scarf it up!

Scarves are the most versatile items in a wardrobe. Perhaps the most useful of pieces, they can add an extra flair to an outfit. Sure, utility fashion means practicality and these pieces can easily be paired with some comfy sneakers for an on the go look, but they can also look fabulous if you dress them up with some heels and jewellery. Simply drape your shawl over your shoulders and use a fanny pack as a belt! Need more ways to style your scarf? Check out our previous blog post: http://blog.generation.com.pk/an-open-letter-to-the-trusty-scarf-thats-always-had-our-back/