Ugh, garmi is upon us and in this boiling hot weather, we cannot think of anything too clustered, too fitted or too loud. And we know just the word that sums up everything we need to get through this season. Yes, WHITE IT IS! Think about the colour ‘white’ - and ponder over the feeling it evokes. Isn’t it fresh? Light? And full of space? Well that is exactly what you need, and what we at GENERATION have planned for this dhoop filled season!


Our personal favourite is the lovely Sarasa suit - This intelligent blend of hot pink and white screen print is big break from the claustrophobic lawn prints that plaster the city! And uff the little dashes of butter yellow here and there just makes it a treat to look at and wear! Adorned with applique and minimal mirror work it’s nazuk, sharmeeli but sab sey haseen! It’s matched with a classic - block print shalwar and a fun botanical duppata.

Get it here for PKR 9998!


Second on our list is the NRK shirt. This collection is designed by the one and only Dr- Nosheen Rahman, the matriarch of our 36 years legacy! The years of knowledge and forever flourishing aesthetic takes shape in this airy flarey collection. Little hand embroidered bootis dance their way on this flared. Wear with flared pants or a thandi cotton ki shalwar, it’s super comfy and no fuss!

Get it here PKR 5,298/-


You’ve got to check out our most loved Kacho Pakko suits. They really do know how to break out of a pattern. Abstract flowers and mirrors pave their way through this off white shirt, like phoolon ki barish! With intricate haath ka kaam, this cotton straight fit shirt with coordinating culottes and dupatta will make you feel light as a feather on a hot May afternoon!

Get it here for PKR 6,498/-


We’re really reminiscing the purana zamana, and with this Milan to Multan anarkali you’ll fit right in to the scene! Saada, thanda aur nazuk the jacquard motifs and the regal silhouette in this style are an ode to our history! Pair it with a paranda, some good old golden ballis, and some quirky khussas and you fit the bill of the carefree Nighat-not afraid to mix the traditions with the new age!

Get it here for PKR 2,498/-

A dash of rung please

Not a fan of the white-on-white look? No worries! This tunic with its Pantone Power will surely make it to your cart. The multi-coloured applique and relaxed silhouette make it perfect to brave through manic Mondays or enjoy a nice summer evening with your friends.

Get it here for Rs.2,798/- Let us know how you styled our white wonders, in the comments below!

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