GENERATION’s Anniversary: 34-year round-up!

From being the pioneers of Pret-wear in the industry to becoming a revered,iconic household Pakistani brand worldwide, these 34 years have been more than just eventful! We cannot thank our customers, media patrons and well-wishers enough for loving us and celebrating our unique aesthetic throughout this time!

Take a trip down the memory lane with us as we revisit these 34 years:

• 1983- The beginning

• 1984- GENERATION puts cotton back on the map

• 1985- GENERATION reinvents the shalwar

• 1987- GENERATION holds its first Fashion Show

• 1988- Islamabad gets its own store

• 1990- Zamzama store opens in Karachi

• 1995- Somber whites take over

• 1998- Bold colour, blocking rules the roost

• 2004- Pret becomes form fitter

• 2002- The Chinese collection sets the mood

• 2003- The Sherwani collection dabbles in androgyny

• 2006- The Truck Art reign begins

• 2008- The formals line sets a new bench-mark in ready to wear

• 2008 and 2009- GENERATION wins at LSA as the best Retail Brand.

• 2014- GENERATION debuts at the PFDC Sunsilk Fashion Week’14

• 2014- GENERATION launches FLO

• 2015- The Rawalpindi store is inaugurated

• 2016- GENERATION encourages women to #stepoutside with Manjeet

• 2016- GENERATION wins it’s 3rd LSA award for Achievement in Pret

• 2016- GENERATION opens up at Emporium

• 2017- GENERATION launches its Concept line “Ming”

• 2017- GENERATION wins its 4th LSA Award for "Achievement in Design-Pret"

Here's to another year of thoughtful design and great wearable fashion!

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