Dress to Impress! Breezy Long Frocks to survive the summer

Hello, garmi survivors!

If there’s one piece of clothing that deserves a big shoutout every summer, it’s the good old frocks for women; breezy, flowy, hawa daar, and always ready to keep you cool while making you look like a desi princess.

This season, Generation’s dreamy collection of Pakistani frocks is here to be your BFF. Whether you’re going for a grocery run in tapdti dhopp or dancing to Mehndi songs at a cousin’s dholki, our frocks go with it all.  From embroidered elegance to carefree printed vibes, there’s a frock for every mood, plan, and Insta Reel.

So, pour yourself a glass of sharbat, sit back, and let’s dive into the world of long dresses that make surviving this garmi a lot easier. 

Our Lineup of Frocks that SERVES! 

Want one outfit that eats and leaves no crumbs? It's our trending frocks for women! 

We at Generation have an impressive lineup of trendy and khoobsurat frock styles that EATS! 

From Anarkali frocks to printed ones and even long frocks, our collection exhibits a stunning variety. 

Here are some of our best picks: 

Embroidered Frocks: The OG Charm

Want to look tayyar without even trying? An embroidered frock is your haseen shortcut.

Our embroidered frocks have delicate thread work that whispers festive. Pair them with khussas, soft waves, and subtle kajal; and boom, you’re the most graceful one at any dawat or Eid brunch.

Perfect for: Family dinners, Eid gatherings, or even hangout visits you didn’t sign up for!

For instance, our Block Printed Chambeli Frock is an Anarkali-style block-printed frock featuring a round neckline accented with dori piping and tassel detailing. Can be styled in multiple fun ways to slay! 

Printed Frocks: Fun, Flirty & Fuss-Free

When the weather says garmi but your heart says fashion, a lightweight printed frock for women is the way to go.

Think quirky florals, block prints, and artistic patterns that turn your everyday look into an aesthetic moment. Wear yours with minimal jewelry and comfy sandals for a look that’s fresh and carefree.

Perfect for: Brunch with the girls, Sunday bazaar runs, or chilling in your nani’s courtyard with a glass of lassi.

For instance, meet our khoobsurat Heart of Balochi Booti Frock, a long, flared frock featuring a round neckline with a V-slit, adorned in a vibrant Balochi floral print that breathes life into the silhouette.

Handcrafted Frocks: Art You Can Wear

Some clothes feel mass-produced. And then there are our handcrafted frocks; each piece sprinkled with hand-stitched details, tiny gota accents, or subtle block prints done by local artisans.

These frocks are an ode to our crafts, our culture, and our roots. Pair one with chunky jhumkas and let the compliments rain down.

Perfect for: When you want to show your nazakat at tea parties or artsy gatherings.

For instance, shop our Multani Blue Hues Anarkali Frock; a handcrafted Anarkali frock in iconic Multani blues, featuring a koti-style bodice with pastel-hued embroidery and tassel accents. 

Solid Frocks: Minimalism with Maximum Impact

For the days when you just can’t deal with prints but still wanna look put together, trust our solid coloured frock.

Our solids come in juicy summer shades;  think pistachio green, sunset coral, or muted beige for that classy vibe. Dress it up with a bold lip or down with a messy braid.

Perfect for: Office, uni presentations, or casual days when your mood says less is more.

Our best pick? Our Dare To Denim Tiered Frock. It is aa a textured base tiered long frock featuring a round neckline and gathered tiers that lend a graceful, dancing flair to the silhouette. A solid piece that cooks! 

Maternity-Friendly Frocks: Comfort is Queen

Furthermore, to all our mamas-to-be: we see you. Say goodbye to boring maternity wear and hello to frocks with room to grow.

Think empire waists, elastic backs, breathable fabric; so you stay cool and comfy while looking haseen. Plus, you can rewear them post-baby, too.

Perfect for: Prenatal doctor visits, family get-togethers, or simply nesting at home, feeling cute.

We recommend trying our Shatranj Dress, our dilkash piece with flared silhouette and button details on the placket. Perfect for all moms out there. 

Floral Frocks- The Summer Vibe

Nothing says summery outfit like floral frocks for women. 

When in doubt, wear florals, cause nothing screams feminine, fresh, and summer ready like our Floral frocks. 

Our frocks come in every mood: ditsy micro florals for soft girl energy, big bold blooms for statement days, and vintage-inspired florals for that old school charm. The prints are always tasteful; never tacky, and instantly lift your vibe from meh to main character.

Not sure which one to pick? Give a try to our Painted Dreams Tiered Frock, a vibrant floral printed tiered frock featuring a gol gala with delicate stitching detail. Its gathered tiers add a dancing flare to the silhouette and can be paired with any of our bottoms. 

One Frock, Endless Possibilities

Let’s talk about what makes our frocks for women so special. Well, they’re not just kapray; they’re mood lifters, Insta highlighters, and mini cultural love letters stitched together.

Whether you like a dash of embroidery or a splash of rung, there’s a frock ready to handle your summer tantrums and elevate your style game.

And the best part? No darzi drama. No last-minute fitting panic. Just pick your size, pay, and twirl away. Eid ki tayyari? Dawat ready? Casual coffee plan? Sorted.

Run to your nearest shops or browse online, we are ready to serve you!