GENERATION declared the "Best Retail Brand" at the QMobile HUM Style Awards'17.

We're floored to have won our second national award this year, and this time for the "Best Retail Brand", at the QMobile Hum Style Awards (QHSA)'17! Our Creative Director, Khadija Rahman, was also overwhelmed by the immense love and support that our customers, the media and the design and arts fraternity have shown us this year. She shared these sentiments in her acceptance speech: Thankyou so much! We're very humbled to be here, it's such a pleasure to be here and to be nominated amongst such eminent nominees. Thank-you to Hum Style Awards, to the jury and all the people who've made it here. I'd like to dedicate this award to the brave and brilliant women of Pakistan, who are our customers and who continue to inspire us every single day. Thank-you for your strength and beauty! Let's continue the streak Team Gen!