A soft thud creates a calm, therapeutic beat as a wooden block, dipped in vibrant colours rhythmically hits the fabric laid out on the table. Originally dating back to China, block print was developed extensively in the subcontinent along the banks of river Indus. For centuries, sub-continental block print was coveted throughout the world, where block printed textiles were exported from the region to the far and middle east, Africa and Europe. You might have noticed how your Amma’s ajrak shawl is still so evergreen and haseen after decades of being in a paitee. It is because block print is such a beautiful and meticulous craft.

Block printing at GEN HQ

https://www.youtube.com/watch?v=76OZQtzwroY&feature=youtu.be Small blocks carved out of Sheesham are mostly used for block printing. Known as “chappay” locally, they are engraved with different indigenous patterns which are then dipped liberally into paint and ink and printed onto fabrics. But block printing is not an easy task. These wooden blocks a minimum of four to five days to prepare on average for one single block and this does not include the actual process of block printing, which is the inking part- imagine the mehnat. The result: colourful textiles in a wealth of patterns that once became, and still are, a symbol of wealth and status.

Shop our hand Block Printed Clothes

Yards and yards of rich dupion silk and cotton satin covered with rangeen, vibrant motifs creates a perfect mood board for this festive season’s wardrobe inspiration. We know you want to be the centre of attention like the banno ki saheli you are at the next mehendi function while you dance away. We have just the lehenga for you! Featuring a colour blocked base in a vibrant pink and a slate grey, this piece creates a kaleidoscope of dazzling motifs in shokh block print.

Get this Phulihari lehenga choli online and in stores today!

Another unique piece from our Phulihari collection, this wrap top/jacket NEEDS to get into your wardrobe with gota and brightly hued block print, this fun piece is a collectors item for sure!

Get it in stores today or online for Rs.2799/-

If you’re not looking for a festive option, but would definitely not want to miss the trend, we have some everyday wear options for you as well! Get this Zargul Front open shirt Now!

Get our Zargul front open shirt in stores today or online for Rs.2799/-

OR

Shop our Block printed Zargul Kurta with beautiful patterns on sleeves and linear pattern on hemline.

Get our Zargul Kurta in stores today or online for Rs.2719/-

If you like simple and subtle outfits, get this Sozan Dozi suit with floral block print. It comes with an straight fit shirt with a zipper at back and is paired with straight fit pants and a yarn dyed dupatta.

Get it online for Rs.4,399/-

Which piece are you most interested to try out? Let us know in the comments below!